15+ YEARS. ZERO AGENCY BS.
UX design for Financial Products.
Senior fintech UX for teams that need clearer flows, stronger trust, and better conversion across complex financial products.
Trusted by 35+ teams
WORLDWIDE
Why Strahil Hadzhiev
Financial products are easy to overcomplicate. Onboarding, payments, wallets, fees, and dashboards all create doubt when they feel unclear. Strahil Hadzhiev helps fintech and SaaS teams turn complex money flows into clear, trusted product experiences that improve conversion, retention, and user confidence.
Financial products are easy to overcomplicate. Onboarding, payments, wallets, fees, and dashboards all create doubt when they feel unclear. Strahil Hadzhiev helps fintech and SaaS teams turn complex money flows into clear, trusted product experiences that improve conversion, retention, and user confidence.
Financial products are easy to overcomplicate. Onboarding, payments, wallets, fees, and dashboards all create doubt when they feel unclear. Strahil Hadzhiev helps fintech and SaaS teams turn complex money flows into clear, trusted product experiences that improve conversion, retention, and user confidence.
Services
Design Services For Financial brands
I help fintech and SaaS teams design clear, trusted, and scalable products.
001 / FINANCIAL PRODUCT UX
UX Strategy & Execution
Design and improve the critical journeys inside financial products — onboarding, KYC, payments, wallets, dashboards, limits, receipts, and errors.
What's included
UX STRATEGY
PRODUCT FLOWS
DESIGN SYSTEMS
USABILITY TESTING
001 / FINANCIAL PRODUCT UX
UX Strategy & Execution
Design and improve the critical journeys inside financial products — onboarding, KYC, payments, wallets, dashboards, limits, receipts, and errors.
What's included
UX STRATEGY
PRODUCT FLOWS
DESIGN SYSTEMS
USABILITY TESTING
002 / PRODUCT INNOVATION
From Concept To Real Product
Turn product ideas into interactive prototypes, AI-built MVPs, and working demos that teams can test, validate, and ship faster.
What's included
AI PROTOTYPES
WORKING MVP
RAPID VALIDATION
PRODUCT DEMOS
002 / PRODUCT INNOVATION
From Concept To Real Product
Turn product ideas into interactive prototypes, AI-built MVPs, and working demos that teams can test, validate, and ship faster.
What's included
AI PROTOTYPES
WORKING MVP
RAPID VALIDATION
PRODUCT DEMOS
003 / BRAND & WEB EXPERIENCE
Brand & Identity
Build trusted digital products through strong identity, modern design, and AI-powered development.
What's included
WEB DESIGN
BRAND SYSTEMS
LANDING PAGES
FRAMER
003 / BRAND & WEB EXPERIENCE
Brand & Identity
Build trusted digital products through strong identity, modern design, and AI-powered development.
What's included
WEB DESIGN
BRAND SYSTEMS
LANDING PAGES
FRAMER
Process
SaaS UX, Built better.
Understand the problem, shape the experience, and move quickly toward something your team can use.
/01
Align
Define the opportunity, users, business goals, and AI strategy before building anything.
/02
Design & Build
Design, prototype, and ship production-ready experiences your team can immediately use.
/03
Launch & Grow
Validate with users, improve conversion and retention, then keep iterating with real product data.
85+
//
Projects delivered
4.9/5
//
Client rating
15+
//
Brands launched
12+
//
Awards won
35+
//
Happy Teams
85+
//
Projects delivered
4.9/5
//
Client rating
15+
//
Brands launched
12+
//
Awards won
35+
//
Happy Teams
Our Work
Selected work.
A look at some of the brands I’ve helped and the outcomes I’ve delivered.
Paysafe
Finance
/
2026
Paysafe
Finance
/
2026
Payspot
Finance
/
2026
Payspot
Finance
/
2026
SentinelOne
Automation & AI
/
2025
SentinelOne
Automation & AI
/
2025
Chelsea FC Wallet
Finance
/
2025
Chelsea FC Wallet
Finance
/
2025
Clover Virtual Terminal
Finance
/
2025
Clover Virtual Terminal
Finance
/
2025
Resolve
SaaS
/
2025
Resolve
SaaS
/
2025
Benefits
Move faster, build better.
Senior product support for teams that need to launch faster, reduce costly mistakes, and build products people actually use.
/01
Launch Faster
Ship validated ideas, working MVPs, and production-ready experiences with less rework.
/02
Increase Conversion
Remove friction across key journeys so more visitors become active customers, complete onboarding, and convert.
/03
Improve Retention
Create experiences people understand, trust, and keep coming back to—building long-term product loyalty.
/04
Reduce Product Risk
Validate ideas before investing months of engineering time.
/05
Ship With Confidence
Clear product direction, faster decisions, and fewer expensive design mistakes.
/06
Senior Product Partner
Work directly with an experienced product designer, not layers of agency management.
/01
Launch Faster
Ship validated ideas, working MVPs, and production-ready experiences with less rework.
/03
Improve Retention
Create experiences people understand, trust, and keep coming back to—building long-term product loyalty.
/05
Ship With Confidence
Clear product direction, faster decisions, and fewer expensive design mistakes.
/02
Increase Conversion
Remove friction across key journeys so more visitors become active customers, complete onboarding, and convert.
/04
Reduce Product Risk
Validate ideas before investing months of engineering time.
/06
Senior Product Partner
Work directly with an experienced product designer, not layers of agency management.
Reviews
Success stories.
Discover how my design subscription helps innovative brands grow smarter and faster.
5.0
Rating
"Working with Strahil at SentinelOne was a game-changer for us. His ability to simplify complex product challenges into intuitive solutions helped improve user engagement and accelerate delivery. He consistently focused on outcomes that moved the business forward."
5.0
Rating
"Strahil brings that rare X factor in delivering design solutions that are not only visually sharp but commercially effective, especially in complex fintech environments. His ability to understand context and seamlessly align diverse design components makes him a standout partner in high-stakes product delivery. "
5.0
Rating
"Working with Strahil at SentinelOne was a game-changer for us. His ability to simplify complex product challenges into intuitive solutions helped improve user engagement and accelerate delivery. He consistently focused on outcomes that moved the business forward."
5.0
Rating
"Strahil brings that rare X factor in delivering design solutions that are not only visually sharp but commercially effective, especially in complex fintech environments. His ability to understand context and seamlessly align diverse design components makes him a standout partner in high-stakes product delivery. "
Years of expertise
Client satisfaction
Happy clients
Raised for clients